You’re a personal injury lawyer who’s built something real. You’ve got a team, you’re closing cases, you’re making money.

But here’s the thing that’s driving you crazy:

You’re spending $5,000, $10,000, sometimes $25,000 per case just to get someone in the door. You’re feeding the Google machine, the Facebook machine, the LSA machine—and the cost-per-case keeps climbing while the quality keeps dropping.

You’re tired of pulling out the money hose being the answer to all problems.

Meanwhile, here’s what keeps happening:

You catch a soft tissue case. Nice person. You do good work. They’re appreciative at the end. Everyone’s happy.

Ten months later, someone in their family gets catastrophically injured. Life-changing case. The kind that could fund your entire year.

You never got the call.

You find out later they hired some other firm. And when you dig into it—when you really think about it—you realize the brutal truth:

They had no idea you could handle it.

Nothing in how you ran their small case gave them any sense that you have the savagery to slay Goliath. That you could take on the insurance company’s top lawyers and destroy them. That you’re the one they should call when everything is on the line.

You ran it like a transaction. And when the big moment came, they didn’t think of you.

There’s a system that prevents this. You are here to learn it. Let’s go.